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Mahfuj Alom
Jun 18, 2022
In Pregnancy Forum
Editor's introduction: "Uncle Kai's Story" has become a leading brand of children's content. How did it become a unicorn in a short period of time? The bulk sms service author of this article has carried out a detailed analysis of the company from seven aspects. Interested friends can take a look. "Uncle Kai's Storytelling", as a brand in the field of children's content in China, has developed from "Uncle Kai's Storytelling WeChat Official Account" to today's "Uncle Kai's Storytelling APP", it has been focusing on creating the ultimate children of "happiness, growth and transcendence" After 7 rounds of financing, it has become a small unicorn product in China's children's online enlightenment education industry. Affected by the new crown epidemic, in the context of the global economic downturn, according bulk sms service to public information, Uncle Kai told stories in less than a year (2019.7-2020.2), and the financing amount was as high as 120 million US dollars. Why was this company able to raise funds so quickly in such a short period of time? What is the current state of the industry as a whole? This article bulk sms service will take you to an in-depth understanding of the operation logic of this company and the online enlightenment education industry from the perspective of analyzing Uncle Kai's storytelling. This article will analyze the following aspects: industry analysis Competitive Analysis User value analysis business value analysis Product iteration analysis Product Structure Analysis Operational Analysis Summarize 1. Industry analysis Online enlightenment education is aimed at children aged 0-12 years, in the form of online, through vivid bulk sms service and interesting content, to achieve the purpose of developing children's intelligence, cultivating curiosity and curiosity, and forming good habits. Because students in junior high school already have rich imagination and strong hands-on ability, their personal qualities and study habits have bulk sms service been developed. Students in the high school exam-oriented education stage have enhanced self-awareness, pursue independence, and have strong self-discipline. In contrast, children aged 0-12 have their own unique needs in intelligence, knowledge, and habit formation, and there are also significant differences in teaching methods and models. Why are there more and more brands of online enlightenment education since 2014? Because bulk sms service the education industry is an industry that is deeply affected by macro factors, we will discuss the reasons behind it through the PEST analysis method. 1. Politics level In 2016, the Ministry of Education issued the
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